Where your customers ask questions, your ad can be there too.
We set up, run and report on ChatGPT ads for South African businesses, so your offer appears alongside relevant conversations.
ChatGPT is where many questions start now.
Where people are
ChatGPT holds about 75% of South Africa's AI chatbot market (StatCounter, May 2026). Microsoft's Global AI Diffusion report put generative AI use among South African adults aged 15 to 64 at 23.1% in Q1 2026.
The moment of asking
Ads appear alongside a conversation. They are labelled and separate from ChatGPT's answers, and OpenAI says advertising does not change what ChatGPT says.
Flexible buying
Ads can be bought per click or per thousand impressions, with a daily budget set in your account currency.
Different channels, different moments.
- Google Ads reaches people who type a search.
- Meta ads reach people through interests and feeds.
- WhatsApp reaches people in a conversation they already have with your business.
- ChatGPT ads reach people who are asking an AI assistant a question right now.
Each channel suits different buyers. We test ChatGPT ads against your current channels first, so you only spend more where the results justify it.
Starter from R5,500 a month, Growth from R8,500 and Scale from R12,000 or 12 to 15% of spend, each excluding VAT and ad spend. During months 1 to 3 of the holiday offer, the fees are 20% lower. The full table is on our services page.
Frequently asked questions
Who sees ChatGPT ads?
Ads show to users on ChatGPT's Free and Go plans. Users on Plus, Pro, Business and Enterprise plans do not see ads.
Who pays for the ad spend?
Ad spend is paid directly to OpenAI in the currency of your ad account. Our management fee is separate and excludes VAT.
Can we run the ads ourselves?
Yes, if you open an account. Most businesses find it takes time to set up and manage well, which is why we run the campaigns for you.
What is the minimum budget?
OpenAI sets a minimum daily budget for each campaign in your account currency. Our Starter package recommends at least R450 a day.
Do you guarantee results?
No. We do not guarantee rankings, leads, sales or revenue. Results depend on your offer, your landing page and how quickly you follow up.
We do not guarantee results, leads or sales. Results depend on your offer, your landing page and how quickly you follow up. Book a free Discovery Consultation and we will tell you whether ChatGPT ads suit your business before you spend beyond a test budget.